The Data is In: Sinewave Lab’s Sound Library was a failure

By MLNobre

By the end of 2018 I explained why my experience of selling sound effects through the Audiojungle marketplace hadn’t been that great.

And then I started to wonder how I could monetize my sound effects in a better way.

I tried to find an answer and launched the Sinewave Lab Sound Library.

I had many variables to test: what’s the best strategy? Should I be counter-intuitive and release both a high-quality PROFESSIONAL and a low-quality FREE version of the library? Where to host the sound effects? How to get traffic? These were all questions to be tested through trial and error.

After the first month, I got some answers and decided to eliminate the FREE version of the library.

Now, as I write this article, another month has passed and I had the opportunity to test more variables.

And the data is clear: selling sound effects on my own is a terrible idea. Even with all its faults, fees, and algorithmic unpredictability, Audiojungle still proves itself to be far superior in terms of profit.

The Sinewave Lab Sound Effects Library is now officially declared a failure. All the sound effects can still be bought, but only via my Audiojungle portfolio.

Wait: isn’t it too soon to declare it a failure?

Recently, I have learned something that, perhaps, is obvious to other people… but wasn’t to me: when you’re testing an idea, don’t wait too long to declare it good or bad.

It is true that if success is to be achieved on the Internet, it must follow some sort of exponential path.

But this is dangerous, because if you don’t have success initially (and you rarely do), you have no way of knowing if that’s because (1) you still have to put in more work until you achieve exponential growth or (2) your plan of action is just bad and you will never achieve any kind of growth long-term.

These two possibilities begin similarly, but they lead to very different paths long-term!

So, how to know, beforehand, in which path you’re on?

Up until now, I thought you didn’t have a way to know and you could only rely on your faith. But that’s naive.

Sure, you can never really know, but you can at least look at the damn signs! When I uploaded my first sound effect on Audiojungle, I made one sale in the first day! On the other hand, my Sinewave Lab Library experience made zero sales after two months.

“It is a military axiom not to advance uphill against the enemy, nor to oppose him when he comes downhill” – Sun Tzu, The Art of War

When trying ideas, one should try to find those that, effortlessly, provide little hints that they’ll be a downhill battle (and sure, they’ll still be a battle), and then focus on those wholeheartedly; while avoiding time, energy and money on ideias that are an uphill battle.

Audiojungle is ranked as the 4405th most popular website on the internet. It’s a very popular marketplace. Yeah, it’s a very saturated marketplace, but it also has a constant influx of buyers.

And at the end of the day… it’s better to be a small fish in a big pond than to be a big fish on dry land.

So, is two months too soon to declare the Sinewave Lab Sound Library a failure?

Thomas Edison said this about his discovery of the light bulb: “I have not failed. I’ve just found 10,000 ways that won’t work.”

What people forget about this quote is to do the math.

If you’re going to fail 10000 times until you find success, you better not wait too long between your failures. Wait one day, and you’ve taken 27 years exploring ways that don’t work.

So, is it too soon to declare the Sinewave Lab Library a failure? No.

Yes, I will have to give up on the goal of making any decent passive income off of my sound effects, but that’s how things go.

Hopefully I’ll have a downhill battle idea next time.