Digital Marketing

While I’m not a digital marketer by formal education, I have been developing some skills in that area to promote both my business and also Drowzee Analytics. Below are the different areas I’ve been focusing on.

If you’re interested in my services, you can send me an email to  or hire me directly through https://sinewavelab.com/upwork.

Keyword Research and Search Engine Optimization (SEO)​

Keyword research involves using free and paid tools to find relevant keywords that people are searching for on platforms like Google, YouTube, or Bing.

By implementing Search Engine Optimization techniques, those keywords are strategically incorporated into various web pages and video elements, including URLs, titles, descriptions, and the main content. This results in better rankings on search engines and increased organic traffic.

👉🏻 The websites I run typically have between 30—90 pages of written content that’s optimized for SEO, and bring between 900—3000 monthly organic visitors (but this will take multiple months to achieve).

Written Content Creation​

The next step is using the keywords that were identified previously, and incorporating them into the content creation process.

I research and write SEO-focused content to attract organic readers. That content can be further repurposed for use in YouTube videos or social media posts.

Examples of articles written by me include:

The graphs below show that my written articles, across different websites and topics, can grab the attention of users, on average, for an interval of time between 50—100 seconds.

Video Content Creation​

Video content is essential for reaching a broader customer base.

My Multimedia portfolio page has already shown some of the promotional videos I created for products and services:

Additionally, I like adding a human element to the products I promote, so I also record myself talking about those from time to time.

Analytics

I have experience working with the following aspects of Website Analytics:

1. Implementation: tracking visitor behavior on a website via Google Tag Manager. This allows for tracking both standard and more specific behaviors.
2. Analysis: data is sent to Google Analytics 4 and multiple aspects of user behavior can be analyzed in detailed reports. Any insights gathered in this phase can be turned into actionable steps toward the improvement of the website.

A practical example of point 2 can be seen in the two images below. Through Google Analytics reports it was noticed that an affiliate website I run was generating more clicks from non-affiliate links than affiliate links. This prompted me to rearrange the content. As a result, after the 9^th you see how the number of non-affiliate clicks dropped in graph 1 and the number of affiliate clicks rose in graph 2.

Paid Advertising

If budget allows for it, paid advertising can be an option to reach more potential customers, faster.

I have experience creating, managing, and optimizing ad performances in advertising platforms such as Google and YouTube Ads, Facebook Ads, and LinkedIn Ads. In fact, Sinewave Lab itself has multiple paid advertising campaigns running all year for some of its products.

➕ Simple, clear, straightforward products or services that people are already searching for are easier to sell, requiring:

▪ Targeting the correct keywords.
▪ A landing page with informative, captivating, and relevant content.
▪ Possibly a remarketing campaign to retarget potential customers who didn’t buy the first time.

➕➕ Higher-value and B2B products typically require more elaborate sales processes:

▪ In such cases, the initial offer might be for a whitepaper, a free trial, or a consultation, rather than a direct sale, and then moving on from there.